Audio/Video Glossary

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White Balance

Audio/Video Glossary - White BalanceAn electronic process used in video or digital still cameras* to retain true colors. White balancing is performed prior to shooting a specific scene. The camera is pointed at a white object (a wall, for example) and controls on the camera are adjusted until a hairline in the viewfinder is brought to a particular point. This ensures that the tints* in the recorded images will be natural. White balance, as simple as it seems, can be problematic. Unnatural colors are the result of incorrect white balance. To correct this situation post production, an analog or digital Chroma corrector* is used to restore white balance and normal tints*. Most modern cameras nowadays perform automatic white balance control which eliminates many color aberration problems.